Dent Mavi — Dental Clinic Website and Local SEO Setup, Trabzon

Project overview

Dent Mavi is an oral and dental health polyclinic in Pazarkapı, Ortahisar, Trabzon. The brief was not a conventional brochure site: the clinic wanted to appear in the map pack and organic results for queries like "Trabzon dentist" and "Ortahisar dental clinic". The content architecture was therefore written against search intent. Each of the clinic's twelve treatments — implants, root canal, zirconia crowns, metal-backed porcelain, standard and aesthetic fillings, whitening, scaling, gum disease treatment, removable dentures, paediatric dentistry and jaw botox — is handled separately with its own heading and description. Dedicated pages were added for location- and situation-driven queries such as "Ortahisar dentist" and emergency dental care. On the structured-data side the page is marked up with the Dentist schema Google expects from healthcare businesses: address, coordinates, opening hours (Mon–Sat 10:00–19:00), telephone, Instagram and Google Business links, and twelve MedicalProcedure entries under availableService. The clinic's 5.0 Google rating across 58 reviews appears both as AggregateRating and visibly on the page. The brand message came out of the clinic's own genuine differentiator: what the patient reviews had in common was the handling of dental anxiety. The site carries that theme from the hero headline through to the review ticker. Both dentists — Dt. Yasemin Köksal and Dt. Gizem Reyhan Kara — are introduced in their own section, a deliberate choice for trust and for Google's E-E-A-T signals. The site is built entirely from static HTML, CSS and JavaScript. No CMS, no database, no plugins: low page weight, a near-zero attack surface and minimal hosting cost. Conversion is concentrated at two points — phone call and WhatsApp — both permanently reachable at every screen size.

Technologies used

• HTML5
• CSS3
• JavaScript
• Schema.org
• Yerel SEO
• Statik Site